This blog is a place for the Destineers to share our news, our thoughts on travel, marketing and what inspires us. Most of all it is about topics we believe are relevant to our readers, friends and the travel community at large.
Anyone working in the tourism industry can attest to the fact that the past weeks have been saturated with uncertainty, anxiety and fear.
According to the United Nations World Tourism Organization (UNWTO), the coronavirus pandemic and subsequent lockdowns have led to an unprecedented 100% of destinations worldwide putting travel restrictions in place. Perfectly planned campaigns have been indefinitely postponed, millions of jobs left in the balance and the hard-earned tourism growth achieved over the past decade wiped out.
Yet, The Future of Wine Tourism webinar that took place from 19 to 21 May sparked a glimmer of hope and reminded attendees that, at a time like this, it is more important to be top of heart than top of mind. Taking care of each other and building relationships of trust between regions, businesses within the eco-system of wine tourism and with our staff and customers should be the focus.