Stellenbosch Wine Routes to Showcase Wine Tourism in France

by Destinate News on 31.10.2013

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The Fair is an annual event held since 1921 and considered to be one of the ten most important fairs in France. Over 200,000 visitors are expected and 600 exhibitors will participate. Every year one country is hosted as a guest of honour. This year, for the first time, it has narrowed its focus by making the Western Cape, South Africa’s wine-growing region, the official Guest of Honour of the Fair.

The 2013 Fair’s highlight will be the South African Cultural Pavilion coordinated by South African Tourism in Paris, which will promote the country’s gastronomy, art and crafts, culture and tourism infrastructure.

Vinidivio will showcase a total of 26 South African wine brands and wine regions like the Stellenbosch American Express ® Wine Routes, South Africa’s oldest and premier wine route.

Estates like the Delaire Graff Estate add to Stellenbosch's appeal as a tourism destination. 

South Africa’s Minister of Tourism, Marthinus van Schalkwyk will attend the Fair in Dijon and expressed his support of the event: “France remains an important source market for South Africa and is one of the top ten export markets for Cape wines. South Africa’s wine tourism offering is unprecedented, complimented by the excellent wines being produced, award-winning cuisine and a genuine warm hospitality.”

The Fair has been selected to be part of the South Africa-France Cross-Cultural Seasons 2012-2013. 

2013 also marks 11 years of close cooperation between Burgundy and the Western Cape Province and 13 years of an active wine-growing and wine-making cooperation with a skills exchange programme.

An international wine competition of the Western Cape will be organized on the basis of a blind tasting at the Fair. The panel, chaired by Eric Goettelmann, head sommelier at the Bernard Loiseau group, will assign the best South African wines at the Fair with silver, gold and diamond medals.

Win a trip to Stellenbosch

Stellenbosch American Express ® Wine Routes will run a competition at Vinidivio, giving two lucky winners the chance to visit Stellenbosch and South Africa and experience the incredible wine tourism offering and hospitality of the country first hand.

There is a chance to win a trip to Stellenbosch to experience its incredible wine tourism offering and hospitality first hand. 

“We look forward to participate at Vinidivio with fellow wine regions and the wine industry. It is a fantastic opportunity to showcase the country’s rich wine and wine tourism offering to a wine and travel loving audience and we hope to attract a lot of interest for Stellenbosch as a top wine and tourism destination,” said an enthusiastic Annareth Bolton, CEO of the Stellenbosch Wine Routes.

Wine region of the Year and Gourmet Capital of South Africa

The Stellenbosch American Express ® Wine Routes is in the running for the Wine Enthusiast magazine’s prestigious Wine Region of the Year title, reaffirming its standing as a world class wine destination. It hopes to succeed against tough competition, which includes Portugal’s Douro Valley; Paso Robles in California; Spain’s Rías Baixas and the Walla Walla Valley in the south-eastern region of Washington.

The Stellenbosch wine region also boasts some of the country’s best restaurants, recently clinching no less than nine out of the 20 nominations in the running for the 2013 Eat Out DStv Food Network Top 10 restaurants. This is the best ever performance by the now firmly established ‘Gourmet Capital of South Africa’.

With many award-winning restaurants, Stellenbosch has earned the title of "Gourmet Capital of South Africa" 

Visit  or contact Tel: (+27) 21 886 4310 for more information on the Stellenbosch American Express ® Wine Routes. There is a specially prepared section on the website for French speaking visitors, visit it here


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