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Ethical design
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Ethical design

Ethical and on trend

There’s nothing quite like wearing pieces that not only make you look good, but also leave you feeling great because you know they were made with care and respect. In South Africa, we’re lucky to have a wealth of super talented local designers who create beautiful clothes, jewellery and accessories in an ethical manner. Here are five of our favourites:

Jane Sews

Epitomising the slow fashion movement, Jane Sews focuses on creating mindfully by offering smaller run seasonal capsules. The simple, yet stylish pieces are designed with care and hand-made from quality, ethically-sourced natural materials. Apart from timeless dresses, skirts, shirts and trousers, Jane Sews also has a range of beautiful footwear and accessories. While conceptualisation and design happen in-house, aspects of production are outsourced to fellow ethically-minded factories and makers. She honours the makers by sharing their stories with customers and bringing them to the forefront of the brand. In their own words: “Our focus is on quality and minimal design translated into key pieces that you can build your wardrobe around.” 

Epitomising the slow fashion movement, Jane Sews focuses on creating mindfully by offering smaller run seasonal capsules. The simple, yet stylish pieces are designed with care and hand-made from quality, ethically-sourced natural materials. Apart from timeless dresses, skirts, shirts and trousers, Jane Sews also has a range of beautiful footwear and accessories. While conceptualisation and design happen in-house, aspects of production are outsourced to fellow ethically-minded factories and makers. She honours the makers by sharing their stories with customers and bringing them to the forefront of the brand. In their own words: “Our focus is on quality and minimal design translated into key pieces that you can build your wardrobe around.” 

PICHULIK

Handcrafted in South Africa, using unusual and locally-sourced materials, PICHULIK jewellery is a celebration of Africa and the sacredness of ornamentation. Each piece of jewellery is inspired by the intimate relationships women have with their adornments and how they tend to tell stories: about her travels, her mother, her grandmother and those she has loved. We love stories and that is one of the main reasons we love this brand so much. PICHULIK’s pieces are bold, robust and often bring in bright colours that bring tribal patterns and prints to mind.

 

Handcrafted in South Africa, using unusual and locally-sourced materials, PICHULIK jewellery is a celebration of Africa and the sacredness of ornamentation. Each piece of jewellery is inspired by the intimate relationships women have with their adornments and how they tend to tell stories: about her travels, her mother, her grandmother and those she has loved. We love stories and that is one of the main reasons we love this brand so much. PICHULIK’s pieces are bold, robust and often bring in bright colours that bring tribal patterns and prints to mind.

 

Handcrafted in South Africa, using unusual and locally-sourced materials, PICHULIK jewellery is a celebration of Africa and the sacredness of ornamentation. Each piece of jewellery is inspired by the intimate relationships women have with their adornments and how they tend to tell stories: about her travels, her mother, her grandmother and those she has loved. We love stories and that is one of the main reasons we love this brand so much. PICHULIK’s pieces are bold, robust and often bring in bright colours that bring tribal patterns and prints to mind.

 

Real + Simple Denim

Who doesn’t dream of having a quality pair of denims that fit well and look great as a staple in their wardrobe? This is exactly what Real + Simple Denim aims to do with their raw selvedge jeans as well as canvas and cotton twill shirts. All their garments are hand-made in limited quantities to ensure that the utmost attention is given to their construction. Furthermore, each item is crafted with love and care right here in South Africa, which helps to empower local communities. Check out the Real + Simple Denim website for more details.

Who doesn’t dream of having a quality pair of denims that fit well and look great as a staple in their wardrobe? This is exactly what Real + Simple Denim aims to do with their raw selvedge jeans as well as canvas and cotton twill shirts. All their garments are hand-made in limited quantities to ensure that the utmost attention is given to their construction. Furthermore, each item is crafted with love and care right here in South Africa, which helps to empower local communities. Check out the Real + Simple Denim website for more details.

Spirit Girl

Founded by two South African sisters who share a passion for yoga, the outdoors and the ocean, Spirit Girl clothing is all about making beautiful activewear pieces that have minimal impact on the environment. All the garments are made using recycled PET - a product made from recycled post-consumer plastic bottles – and recycled polyester. The recycled PET is woven with spandex to create a COOLMAX® performance fabric, resulting in the ultimate workout pants that are breathable, comfortable, moisture wicking and quick drying. They pride themselves in a product that reduces:

  • the need for landfill space
  • demand for dyes and fixing agents
  • demand on oil (every 1 ton of recycled PET yarn can save 6 tons oil)

Apart from keeping plastic out of the ocean, they also donate 10% of their I Am Water and Angel Fish products to I AM WATER Ocean Conservation.

 

Founded by two South African sisters who share a passion for yoga, the outdoors and the ocean, Spirit Girl clothing is all about making beautiful activewear pieces that have minimal impact on the environment. All the garments are made using recycled PET - a product made from recycled post-consumer plastic bottles – and recycled polyester. The recycled PET is woven with spandex to create a COOLMAX® performance fabric, resulting in the ultimate workout pants that are breathable, comfortable, moisture wicking and quick drying. They pride themselves in a product that reduces:

  • the need for landfill space
  • demand for dyes and fixing agents
  • demand on oil (every 1 ton of recycled PET yarn can save 6 tons oil)

Apart from keeping plastic out of the ocean, they also donate 10% of their I Am Water and Angel Fish products to I AM WATER Ocean Conservation.

 

The Joinery

The Joinery is a sustainable lifestyle brand that prides itself in designing and producing bespoke and ethical fashion and accessories, all the while striving for a high-end design aesthetic. Their collections are all produced by sewing cooperatives and artisans based in and around the townships of Cape Town, South Africa. They aim to use eco fabrics such Tencel, Linen, Rayon and Hemp where they can, and fibres that are grown without the use of toxic pesticides and synthetic fertilisers. The Joinery is, however, perhaps most famous for conceptualising a fabric that looks similar to felt, produced from 100% recycled plastic bottles. They received the 2017 PETCO award for ‘Best Product using recycled PET’ as well as the Eco Logic Award for ‘Eco Innovation’.

The Joinery is a sustainable lifestyle brand that prides itself in designing and producing bespoke and ethical fashion and accessories, all the while striving for a high-end design aesthetic. Their collections are all produced by sewing cooperatives and artisans based in and around the townships of Cape Town, South Africa. They aim to use eco fabrics such Tencel, Linen, Rayon and Hemp where they can, and fibres that are grown without the use of toxic pesticides and synthetic fertilisers. The Joinery is, however, perhaps most famous for conceptualising a fabric that looks similar to felt, produced from 100% recycled plastic bottles. They received the 2017 PETCO award for ‘Best Product using recycled PET’ as well as the Eco Logic Award for ‘Eco Innovation’.