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We wear Africa

5 designers telling Africa’s story

It is time for Africa to tell its own stories. We just love the revolution in African design and fashion and can't get enough of these five African designers who are telling this beautiful continent's story through their garments. Here’s an introductory selection of African designers you should be wearing this season.

Imprint ZA

“Leave a mark” - this is the hugely applicable catchphrase you'll see when landing on this South African design house's website. Everything they make has the stamp of Africa on it and in it.

The hallmark of Imprint ZA's design is the iconic print and fabric they use to “tell the stories of (their) African ancestors”. They offer ready-to-wear styles for both men and women and also have travel accessories to make part of your journey. We at Destinate Style love the Africa is Now 70’s jacket that would work perfectly for the minimalist style capsule and allow you and your other half to wear each other’s clothes!  Yes, it’s unisex and it is GORGEOUS!!

Image: Abantu Photography in collaboration with @visualsbeforeyou

“Leave a mark” - this is the hugely applicable catchphrase you'll see when landing on this South African design house's website. Everything they make has the stamp of Africa on it and in it.

The hallmark of Imprint ZA's design is the iconic print and fabric they use to “tell the stories of (their) African ancestors”. They offer ready-to-wear styles for both men and women and also have travel accessories to make part of your journey. We at Destinate Style love the Africa is Now 70’s jacket that would work perfectly for the minimalist style capsule and allow you and your other half to wear each other’s clothes!  Yes, it’s unisex and it is GORGEOUS!!

Good Clothing

The women at Good Clothing are passionate about design that is as beautiful as it is sustainable. This design house is behind the LOVEZABUYZA campaign that encourages consumers to support local and independent designers and makers. Good Clothing is effortless in modernity and is on-trend with its subtle South African style inspiration.

We are in love with the design of the Good brand, offering easy-to-wear skirts, shirts, camis and jumpsuits for the contemporary woman.  Buy the “must-have” Smarty Skirt in the Royal Cape Town Scene design and let the world know that you’ve travelled to and really lived Cape Town. The fabric designed by Good Clothing sports an arrangement of little icons of Cape Town from Table Mountain to the Bo-Kaap and the Cape Floral Kingdom.

The women at Good Clothing are passionate about design that is as beautiful as it is sustainable. This design house is behind the LOVEZABUYZA campaign that encourages consumers to support local and independent designers and makers. Good Clothing is effortless in modernity and is on-trend with its subtle South African style inspiration.

We are in love with the design of the Good brand, offering easy-to-wear skirts, shirts, camis and jumpsuits for the contemporary woman.  Buy the “must-have” Smarty Skirt in the Royal Cape Town Scene design and let the world know that you’ve travelled to and really lived Cape Town. The fabric designed by Good Clothing sports an arrangement of little icons of Cape Town from Table Mountain to the Bo-Kaap and the Cape Floral Kingdom.

Mangishi Doll

The designs of Mangishi Doll are boldly African and easy to wear. Effortlessly marrying the latest runway trends with African prints, this Zambian designer offers the world something truly unique. The designs are inspired by culture and artistic expression. We love the Dana Palazzo jumpsuit that is from 100% Cotton Chitenge in tribal mustard with pockets and invisible zip closure at center back. Two other favourites are the Ellis Jumpsuit and the Zaga Two Piece Skater

The designs of Mangishi Doll are boldly African and easy to wear. Effortlessly marrying the latest runway trends with African prints, this Zambian designer offers the world something truly unique. The designs are inspired by culture and artistic expression. We love the Dana Palazzo jumpsuit that is from 100% Cotton Chitenge in tribal mustard with pockets and invisible zip closure at center back. Two other favourites are the Ellis Jumpsuit and the Zaga Two Piece Skater

Kahaari

This Kenyan design house offers traditional African style with a fresh take. The focus is on quality, with most of their garments made from traditional Ankara and Dashiki fabric. For an African styled staple, you can't go wrong with the Akinyi Ruffled Sleeve Jacket. Dress it down with your jeans or with a tailored skirt, or pair it with trousers for a little more glam.

This Kenyan design house offers traditional African style with a fresh take. The focus is on quality, with most of their garments made from traditional Ankara and Dashiki fabric. For an African styled staple, you can't go wrong with the Akinyi Ruffled Sleeve Jacket. Dress it down with your jeans or with a tailored skirt, or pair it with trousers for a little more glam.

Maxhosa

When it comes to contemporary African style and fashion, Maxhosa has become an African icon. Laduma Ngxokolo has been able to make his brand and name globally recognizable, with knitwear that has the African story weaved into every fiber of its design. Wear these comfy red and black Maxhosa socks with your jeans or suit, alternatively, for a bit of warmth, stand out and tell your story by donning the Nomkhitha cardigan, which is knit from 80% Merino Wool and 20% Kid Mohair.

When it comes to contemporary African style and fashion, Maxhosa has become an African icon. Laduma Ngxokolo has been able to make his brand and name globally recognizable, with knitwear that has the African story weaved into every fiber of its design. Wear these comfy red and black Maxhosa socks with your jeans or suit, alternatively, for a bit of warmth, stand out and tell your story by donning the Nomkhitha cardigan, which is knit from 80% Merino Wool and 20% Kid Mohair.