Recent Blog Posts

Recent Post Link



Destinate is back in Berlin for the world’s greatest travel and tourism gathering, ITB. Trade shows are always a manic couple of days but it is a useful reminder of the scale of tourism globally and just how hard and smart we have to work to stand out.

Recent Post Link



Skift recently released a Food Tourism report in association with the Ontario Culinary TourismAlliance (OCTA) that caught our attention, being in the food and wine tourism business. As we knew all along, Destinate has been bang on trend since its inception in 2013.

Recent Post Link


Travel Trends for 2015

Predicting the future in an industry like the travel and tourism sector is impossible, but if we look beyond our immediate surroundings we are able to detect seemingly insignificant changes in people’s behaviour and the fragile travel eco-system. These are a few trends that are relevant to South Africa for 2015.

Recent Post Link


The #peregrinejourney: Then and Now

Destinate has been working with South Africa’s favourite farm stall, the iconic Peregrine, for the launch of their newly refurbished cafe. We asked them to dig up a few of their old pictures and share some of the #peregrinejourney with us.


Service Icon

Strategy development & implementation

We offer strategic development and implementation. We don't like to develop a strategy and walk away – we prefer to assist with the implementation too, and deliver tangible results.

Service Icon

Thought leadership

Destinate is known for its thought leadership. Chief Destineer Mariëtte du Toit-Helmbold is well-known in South African and international tourism circles for her strategic insights, public speaking and leadership; particularly in the spheres of tourism at large, responsible tourism, new markets, digital marketing, brand innovation and destination marketing.

Service Icon

Brand development & implementation

In today's competitive world of international travel, developing and building brands that are unique and stand out from the crowd is more important than ever. We're there to help, with a hefty portfolio of international tourism brand-building experience behind us.

Service Icon

PR & Communications

PR & communications are fast evolving in today's increasingly globalised, inter-connected world. We help you to identify opportunities and to market your destination or organisation in effective, punchy ways that get your message through. Our message is tailored for each audience, be it through PR or digital messaging. 

Service Icon

Online community reputation management

Many of your customers are talking about you online. You can't control what they say, but you can take part in the conversation. We are expert at guiding conversations and growing communities around tourism brands.

Service Icon

Organisational design & change management

It's not enough to envision your future as an organisation or have a strategy – you need accurate roadmaps to get there. You also need the right vehicles and the right drivers. Destinate can assist with these aspects of organisational design and change management.

Go Top