Recent Blog Posts

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Global Travel Trends Released at ITB Berlin

International tourism reached a new record high in 2013 with a 4-5% growth forecast for 2014 despite the uncertain world economy.

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Discovering the Overberg

It’s not just about grand vistas and easy to capture statements of beauty, it’s in the detail that a landscape’s story is told.

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Wine Tourism goes digital with StellenBlog

South Africa’s granddaddy of wine routes, the Stellenbosch American Express® Wine Routes, has launched a new blog – StellenBlog – as part of its dynamic marketing campaign.

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International tourism exceeds expectations with arrivals up by 52 million in 2013

Despite global economic challenges, international tourism results were well above expectations, with an additional 52 million international tourists travelling the world in 2013.


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Strategy development & implementation

We offer strategic development and implementation. We don't like to develop a strategy and walk away – we prefer to assist with the implementation, too, and deliver tangible results.

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Thought leadership

Destinate is known for its thought leadership. Chief Destineer Mariëtte du Toit-Helmbold is well-known in South African and international tourism circles for her strategic insights, public speaking and leadership, particularly in the spheres of tourism at large, responsible tourism, new markets, digital marketing, brand innovation and destination marketing.

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Brand development & implementation

In today's competitive world of international travel, developing and building brands that are unique and stand out from the crowd is more important than ever. We're there to help, with a hefty portfolio of international tourism brand-building experience behind us.

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PR & Communications

PR & communications are fast evolving in today's increasingly globalised, inter-connected world. We help you to see opportunities and to market your destination or organisation in effective, punchy ways that get your message through.

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Online community reputation management

Most of your customers are now online, or if not, will be soon. What they say about you and to each other is crucial. We are expert at guiding conversations and growing communities around tourism brands.

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Organisational design & change management

It's not enough to envision your future as an organisation or have a strategy – you need accurate roadmaps to get there. You also need the right vehicles and the right drivers. Destinate can assist with these aspects of organisational design and change management.

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