Recent Blog Posts

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03.03.2016

Become a Destineer and live your best life.

We need a clever, happy, motivated and hard working person to join our team of Destineers as Marketing and PR Destineer.

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15.12.2015

Grootbos is for families

I have done Grootbos solo, for romance and for work…this was the first time I did Grootbos with my children and it turned out to be my most memorable encounter.

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03.12.2015

Annareth Bolton to join destination marketing agency Destinate

Annareth Bolton, former CEO of Stellenbosch Wine Routes, is joining Destinate in December 2015.

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24.11.2015

Historic Vergenoegd Wine Estate near Cape Town relaunches with farm to fork experiences

Recently acquired by new owners, Stellenbosch wine estate, Vergenoegd (say: Ferr-gge-noo-ggd – with a guttural ‘g’), was established in 1773 and has evolved many a farm ritual over the centuries. Already much-loved for its family-friendly welcome and famous Duck Parade, the new owners have an exciting vision for the estate.

Services

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Strategy development & implementation

We offer strategic development and implementation. We don't like to develop a strategy and walk away – we prefer to assist with the implementation too, and deliver tangible results.

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Thought leadership

Destinate is known for its thought leadership. Chief Destineer Mariëtte du Toit-Helmbold is well-known in South African and international tourism circles for her strategic insights, public speaking and leadership; particularly in the spheres of tourism at large, responsible tourism, new markets, digital marketing, brand innovation and destination marketing.

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Brand development & implementation

In today's competitive world of international travel, developing and building brands that are unique and stand out from the crowd is more important than ever. We're there to help, with a hefty portfolio of international tourism brand-building experience behind us.

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PR & Communications

PR & communications are fast evolving in today's increasingly globalised, inter-connected world. We help you to identify opportunities and to market your destination or organisation in effective, punchy ways that get your message through. Our message is tailored for each audience, be it through PR or digital messaging. 

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Online community reputation management

Many of your customers are talking about you online. You can't control what they say, but you can take part in the conversation. We are expert at guiding conversations and growing communities around tourism brands.

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Organisational design & change management

It's not enough to envision your future as an organisation or have a strategy – you need accurate roadmaps to get there. You also need the right vehicles and the right drivers. Destinate can assist with these aspects of organisational design and change management.

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