by on 05.04.2017
South Africa makes an impression at ITB in Berlin
In keeping with the growing global demand for culinary and wine tourism, South Africa recently put the spotlight on wine tourism to attract a greater share of foodie, wine and lifestyle travelers.
The wine and tourism sectors in the Cape winelands have come together, guided by a new wine tourism initiative, and made its debut at the 2017 ITB, Berlin earlier this month. ITB is the world’s largest tourism convention and was the perfect platform to put the spotlight on South Africa’s wine tourism experiences and reveal the hidden gems that lie tucked away in regions like the Klein Karoo, Swartland and Cape Whale Coast and where visitors can get a real taste of the local way of life.
According to www.southafrica.net, travellers consistently rate a visit to the Winelands as one of the top Ten Things to Do in South Africa. Boasting no less than 20 wine routes, each has its own unique character and an array of experiences that offer the wine and non-wine drinking traveller alike the perfect belance between happiness and health. The exceptional combination of accessible organised wine routes, breathtaking scenery, food, friendly and passionate local people and outdoor experiences is something that visitors are unlikely to experience anywhere else in the world.
The small delegation engaged face to face with more than 200 members of the travel trade and media during the three-day event in Berlin. A highlight of the activities at ITB was collaborating with iAmbassador for their ITB networking event held at the popular Muse Berlin. The event was by invitation only and attended by 200 of the top international trade and industry representatives. Paul Cluver (Wines of Elgin) and Creation (Hermanus Wine Route) wines were served at the official ITB Blogger event co-hosted by Wesgro. As always, South Africa’s wine made a good impression and many of the influencers expressed a desire to #visitWinelands to share its many stories with the world.
With responsible tourism one of South Africa’s priorities, the growth of the wine tourism industry is set to have a positive impact on economic development, job creation and skills development, especially in rural areas. Wine tourism also stimulates community development, attracts consumers to rural areas, generates sales of local products and attracts corporate investment.
From April 2017, a new interactive web platform, designed as a storyboard of inspiration, will be launched for travellers interested not only in the country’s well-established wine destinations but also for those keen on venturing off the beaten path and exploring the more unknown and rural regions.
Local produce, gourmet canapés and over 200 wines are ripe for the picking at this popular annual event. The fresh green lawns of Buitenverwachting Wine Estate is where you’ll find foodies and wine enthusiasts on Saturday, 24 February 2018 for the ninth annual Constantia Fresh Fine Wine & Food Festival. Over 200 wines will be available for you to swirl, sip and savour, while you nibble on gourmet canapés prepared by some of Constantia’s most talented chefs.
The best of the Winelands is coming to Joburg this summer with the launch of the Joburg Wine Club. The Joburg Wine Club is a new style wine club representing some of South Africa’s premium wine brands. It is positioning itself as South Africa’s coolest wine club, on a mission to change perceptions about wine and giving its members exactly what they want in a format that appeals to them.
Something of a hidden gem cherished by locals and visitors alike, Glen Carlou is celebrating its 30th vintage this year and you’re invited to join in the fun.
Escape to the beautiful Overberg this festive season and spend your much-deserved getaway with One Marine Drive Boutique Hotel in Hermanus. We’ve created a special offer perfect for that midweek or weekend indulgence - a breakaway to recharge your batteries before the silly season, in the splendor of Hermanus. Be treated to five star service when you book this special Resort Experience, valid between 1 and 14 December 2017. Enjoy an all-inclusive offering by booking your stay this December.
Escape to vibey Sea Point this festive season and spend your much-deserved getaway with Blackheath Lodge in Sea Point. We’ve created a special offer perfect for that midweek or weekend indulgence - a break-away to recharge your batteries before the silly season, at the foothills of Table Mountain. Be treated to personalised service when you book this special Resort Experience, valid between 1 and 14 December 2017. Enjoy an all-inclusive offering by booking your stay this December.
Being #WomensMonth, we thought it the perfect opportunity to pay tribute to a few of the female storytellers who have made an impact – not only on our campaigns, but also on our personal travel aspirations.
Being an all-girl team here at Destinate, we’re passionate about women empowering themselves through travel. Whether it be for business or pleasure, to explore or to make a difference, we believe that setting off on a journey every once in a while, is essential to the wellness of your soul.
There are few things on earth that I love more than a road trip to the Kruger National Park so I was thrilled when First Car Rental suggested we take the #firstforRhino Nissan Juke on a road trip to the Kruger.
Winter holidays can be a working mom’s worst nightmare. What to do with the kids? We decided to hit Cape Town like tourists, and it was the best decision!
With its quaint white-washed cottages, colourful fishing boats, wind-swept beaches, picturesque back roads, burst of wild flowers in spring time and, of course, ‘lekker’ people who know how to spin a good yarn, it’s no wonder the West Coast of South Africa holds a special place in the heart of anyone who’s spent some time exploring here.
Escape to the beautiful Overberg this winter and spend your much deserved getaway with One Marine Drive Boutique Hotel in Hermanus.
South African Tourism has joined forces with the acclaimed wine tourism campaign, #Stellenblog, through its #ShotLeft campaign. Since the start of the campaign in 2014, #Stellenblog has quickly solidified itself as the most anticipated digital campaign in the winelands.
In keeping with the growing global demand for culinary and wine tourism, South Africa recently put the spotlight on wine tourism to attract a greater share of foodie, wine and lifestyle travelers.
It is no secret that Cape Town has some of the best markets and we are really spoilt for choice. On top of that you can attend wine festivals all over the Western Cape throughout the year.
The fresh green lawns of Buitenverwachting Wine Estate is where you’ll find foodies and wine enthusiasts on Saturday, 25 February 2017 for the eigth annual Constantia Fresh Fine Wine & Food Festival.
Hermanus recently played host to five Cape Town athletes who came to test the waters and get a feel for the Walkerbay Xtreme (WBX) which will take place between 29 April and 1 May 2017.
Open Africa, a social enterprise, in partnership with tour company Tour2.0 have launched nine new tours that will take travellers into the heart and soul of South Africa to experience exciting adventures that have never before been available to visitors.
A more collaborative approach to the promotion of South Africa’s unique wine tourism offering and a new national wine tourism strategy is a step closer to being realised after The Business of Food and Wine Tourism Conference, which was recently held at Spier Wine Estate in Stellenbosch.
This year’s Pinotage on Tap festival was once again a highlight on the social calendar. With hundreds of guests, great weather, platters of delicious food and a non-stop free-flow of the much-loved Diemersfontein Chocolate Coffee Pinotage, the event lived up to the hype.
A lot of the South African wineries have impressive architecture, panoramic views of the valley and five star restaurants. They are all perfectly suited to take guests that you want to impress but there is one thing they lack – personality.
The ever-popular Pinotage on Tap is being held at Diemersfontein on Saturday 29 October, and we cannot wait!
In 1996 Etienne le Riche founded Le Riche wines and together with his winemaking family, Etienne, Christo and Yvonne makes a winning team. Mark Daniels has been with the Le Riche team for many years and is part of the family. They have made it their business to produce the definitive expression of a Stellenbosch Cabernet Sauvignon, and to great acclaim.
A new national Wine Tourism Strategy will see wine tourism take its place as one of the strategic tourism development and promotional pillars of South Africa; in so doing maximizing the potential of wine (and food) tourism and establishing a strong, sustainable and representative wine tourism sector attracting a far broader share of the domestic and global travel market.
Did you know that just 20 minutes from Cape Town, tucked within the Tygerberg Hills, set within the beautiful Durbanville Wine Valley, lies a hidden gem called Phizantekraal Wines?
You might have been following our #Stellenblog campaign on social media, enjoying all the beautiful pictures and micro-stories popping up in your Twitter, Facebook and Instagram feeds. As the social media aspect of the campaign wraps up, it’s time to delve deeper and read the stories of Stellenbosch on some of the world’s best travel blogs.
Destinate was approached to create a campaign in order to drive awareness and tourism from South Africa to Reunion Island. Over the last two years, we launched a multi-channel campaign that generated some of our most successful stats to date.
Following the success of the industry-leading #Stellenblog campaign in 2014 and 2015, this autumn the town once again saw bloggers from around the world exploring Stellenbosch and sharing their stories with hundreds of thousands of readers from around the world.
We need a clever, happy, motivated and hard working person to join our team of Destineers as Marketing and PR Destineer.
I have done Grootbos solo, for romance and for work…this was the first time I did Grootbos with my children and it turned out to be my most memorable encounter.
Annareth Bolton, former CEO of Stellenbosch Wine Routes, is joining Destinate in December 2015.
Recently acquired by new owners, Stellenbosch wine estate, Vergenoegd (say: Ferr-gge-noo-ggd – with a guttural ‘g’), was established in 1773 and has evolved many a farm ritual over the centuries. Already much-loved for its family-friendly welcome and famous Duck Parade, the new owners have an exciting vision for the estate.
From labelling themselves #foodnerds to asking for food itineraries, a new breed of high-spending travellers are eating (and sipping) their way through the world.
Destinate was recently approached by the Soweto Wine Festival to host a destination marketing campaign during the 11th annual Soweto Wine Festival. Working with nine top influencers including bloggers, Instagrammers, digital storytellers and local Sowetan movers and shakers, the #72hrsSoweto campaign resulted in an Advertising Value Equivalent of R2.2 million on social media alone, with a reach of around 9.9 million people.
After the success of 2014’s #gotoReunion campaign, which focussed on promoting the many different aspects of the destination, Destinate’s 2015 campaign will hone in and focus the audience’s attention on a few of Reunion’s most unique offerings, which appeal specifically to the South African audience.
Solo travel is said to be a trend on the rise and a movement growing for all travel markets regardless of gender, religion or culture.
Chief Destineer, Mariette du Toit-Helmbold and Digital Destineer Natalie Roos will be speaking all things digital tourism marketing at this year’s E-Tourism Africa Summit.
Here at Destinate HQ we are proud and excited to be working on an exciting destination campaign for the Soweto Wine Festival.
In a previous column I wrote about the 101’s of digital marketing and working with online influencers, but earlier this year I was in Hamburg for the Social Travel Summit with the likes of Visit Britain, Emilia Romagna, Germany Tourism and Tourism Ireland, and I learnt a lot about how we should be talking to the industry about working with bloggers and online influencers.
The Soweto Wine and Lifestyle Festival takes place from 4 - 6 September 2015 and is a weekend of fun, fashion, innovation, food and wine.
South Africa’s new child visa laws came into effect on 1 June 2015 and with only a few days to spare the South African Department of Home Affairs published standard operating procedures for airlines and the tourism industry, as well as uploaded a leaflet to their website intended to help would-be travellers; neither of which make the new regulations clear enough.
A mid-week escape to Babylonstoren was just what we needed…It is a laid-back, luxurious escape for stress-torn urbanites or anyone looking to soothe their soul and slip away for a while, to a world of beauty - or to simply relax and inhale the natural wonder of their surrounds.
Earlier in 2015 I attended ITB Berlin. With each major trade show that I attend it never ceases to amaze just how drastically the nature of trade shows has changed since the early days of my career.
Destinate is back in Berlin for the world’s greatest travel and tourism gathering, ITB. Trade shows are always a manic couple of days but it is a useful reminder of the scale of tourism globally and just how hard and smart we have to work to stand out.
Skift recently released a Food Tourism report in association with the Ontario Culinary TourismAlliance (OCTA) that caught our attention, being in the food and wine tourism business. As we knew all along, Destinate has been bang on trend since its inception in 2013.
Predicting the future in an industry like the travel and tourism sector is impossible, but if we look beyond our immediate surroundings we are able to detect seemingly insignificant changes in people’s behaviour and the fragile travel eco-system. These are a few trends that are relevant to South Africa for 2015.
Destinate has been working with South Africa’s favourite farm stall, the iconic Peregrine, for the launch of their newly refurbished cafe. We asked them to dig up a few of their old pictures and share some of the #peregrinejourney with us.
Destinate is excited to be working with South Africa’s favourite road trip pitstop, Peregrine Farm Stall, on the launch of their brand new cafe and the re-launch of their online platforms.
This summer, Paul Cluver is hosting a series of hot events in aid of the wonderful Thembalitsha foundation. The Hope @ Paul Cluver summer program kicked off on Saturday with Matthew Mole, Tailor and Heinz Winckler wowing the crowd in the outdoor amphitheatre.
The Global Travel Trends Report released by Euromonitor International at World Travel Market in London gives the tourism industry a glimpse into the future and reminds us again just how important it is to stay relevant, innovative and fluid.
Want to spend a Sunday evening eating good food, drinking good wine and sleeping in one of Old Mac Daddy’s custom Airstream trailers? Of course you do!
A brand new tourism blog for Réunion Island; blog.welcometoreunionisland.com launches today; on the eve of an international and South African blog trip to Réunion Island (26 June – 3 July 2014).
At 1:35 am on the 21st of June, tourists on the French Indian Ocean Islands La Reunion witnessed a spectacle many had been waiting to see for some time. The Piton de la Fournaise volcano erupted.
Romantics who want to do more than lie on the beach during their island holiday should put Reunion Island at the top of their list for an adventure-filled romantic getaway, wedding or honeymoon destination all year round.
A posse of top international and South African bloggers and online media are preparing to head to Reunion Island from 26 June-3 July 2014 where they will absorb the island’s extensive diversity, easy lifestyle and warm hospitality to share with the wanderlust-dusted eyes of the world through the storytelling hashtag #gotoreunion.
International tourism reached a new record high in 2013 with a 4-5% growth forecast for 2014 despite the uncertain world economy.
It’s not just about grand vistas and easy to capture statements of beauty, it’s in the detail that a landscape’s story is told.
South Africa’s granddaddy of wine routes, the Stellenbosch American Express® Wine Routes, has launched a new blog – StellenBlog – as part of its dynamic marketing campaign.
Despite global economic challenges, international tourism results were well above expectations, with an additional 52 million international tourists travelling the world in 2013.
South Africa’s first and foremost wine destination, the Stellenbosch Wine Routes, has embarked on a dynamic wine tourism marketing initiative – the Stellenbosch Wine Experience. The aim is to position Stellenbosch as the leading wine tourism destination in Africa, and amongst the top in the world.
I thought we should kick off 2014 with a look at some of the big trends that will impact the world of travel this year, as identified by Skift.
The popular Street Soirees returns to Stellenbosch in January to celebrate the start of the 2014 harvest.
Clos Malverne, on the Stellenbosch Wine Routes, has unveiled its maiden Méthode Cap Classique – Ellie 2011 – just in time for the festive season.
South Africa ranks under the world’s top foodie destinations when it comes to quality, innovation and diversity. This, coupled with our country’s warm hospitality, is what the newly launched Food Routes platform will showcase.
Stellenbosch reaffirmed its status as the ‘Gourmet Capital of South Africa’ by wiping the floor at the 2013 Eat Out DStv Food Network Restaurant Awards with no less than four winners amongst the enviable Top 10 eateries in the country from the Stellenbosch Wine Routes.
My journey as Chief Destineer of Destinate started three months ago after almost a decade as the CEO of Cape Town Tourism. Here are a few highlights and insights gained.
The Dijon International and Gastronomic Fair in France will host Vinidivio, for the first time, from Thursday 31 October to Monday, 4 November 2013 and the Stellenbosch American Express ® Wine Routes will put the region’s wine and wine tourism offering in the spotlight.
Cape Town has just been voted the 3rd top city in the world to travel to in 2014 by Lonely Planet. 2014 will be a big year for Cape Town and for South Africa. The country celebrates 20 years of democracy and Cape Town will wear her crown as World Design Capital.
Fiona McIntosh falls in love with a Chardonnay from Meerlust Estate.
With a love for the great outdoors, there’s no place quite like the Overstrand region for Bob Skinstad, retired Springbok rugby player, to spend time with his family.
Chris Buckingham, previous CEO of Destination Melbourne, shared great insights on the link between liveability and visitability at the recent Travel and Tourism Summit held in Johannesburg.
The inaugural South African Travel and Tourism Summit was held in Johannesburg this past week. Here is the first of a series of blog posts exploring the value of the traveller and new trends in destination marketing.
We are in the age of the urban tourist. For Cape Town there is no better time to invest in its urban tourism marketing proposition than 2014.
Top local and international tourism leaders are billed to speak at the inaugural South African Travel and Tourism Industry Summit.
The debate on what makes Nelson Mandela Bay sellable as a tourism destination will gain traction this week when former head of Cape Town Tourism meets with industry leaders for an interactive session aimed at unlocking new possibilities in destination marketing.
Waterkloof, the beautifully appointed wine estate ‘in the sky’ on the outskirts of Somerset West, will tantalise all the senses, when it kicks off the 2013 Helderberg Wine Festival in elevated style with a Six Senses Evening of sublime tastes unique to the area on Thursday, 14 November.
On 30 October, Gauteng socialites will be able to indulge in the very best the Stellenbosch Winelands has to offer when Sanlam Private Investments (SPI) hosts the fourth Stellenbosch at Summer Place event – an unsurpassed pairing of wines, food, art, music and fashion from the country’s premier wine destination.
With more than half of the world’s population living in cities and the number expected to reach almost five billion by 2030, the scope for city tourism is growing rapidly. Here are my top insights gained from the UNWTO Global City Tourism Summit.
This year’s theme for World Tourism Day highlights tourism’s role in water access and shines a spotlight on the actions currently being taken by the sector in order to contribute to a more sustainable future for tourism and the environment, as well as the challenges ahead.
It is almost 2 am in the morning. I am waiting, yet again, at Dubai Airport. I am not the same person I was four days ago, waiting at this same airport. I am returning to Cape Town with a new perspective on a new destination. This is the beauty of travel.
How “liveable” is your city? What makes one city more liveable than another? How does liveability affect tourism? These are enquiries at the core of the Economist Intelligence Unit’s annual survey of the world’s 140 major metropolises.
I am the urban tourist. I travel to see, feel, absorb, comprehend and lose myself in the everyday life of cities, both large and small. I am rarely interested in being told where the centre of the city is; I am rather interested in exploring and finding its pulse in the streets and communities which form it.
Cities now constitute the battleground for visitors with urban travelers making up the greatest percentage of potential and actual visitors in the global tourism industry. Cities are considered to be the new super-brands of the 21st century and according to the Communications Group from the UK, “the prisms through which countries are viewed”.
Last week I had the pleasure of putting together a special Wine Tourism experience for the Tripadvisor and South African Tourism teams visiting Cape Town for the 6th eTourism Africa Summit in Cape Town. By the end of the day my international guests agreed that the Cape Winelands stood head and shoulders above any other wine region in the world.
Lunch at Waterkloof, the spectacular ‘cellar in the sky’, reaffirms my belief that the Cape Winelands is the world’s premier wine tourism destination.
The Stellenbosch American Express Wine Routes has reaffirmed its standing as a world class wine destination as a 2013 nominee for Wine Enthusiast magazine’s coveted Wine Star Awards.
On the eve of World Tourism Month 2013, Tourism Minister Marthinus van Schalkwyk launched South Africa’s new domestic campaign today and invited all South Africans to escape the daily grind of day to day living and become a nation of fun-seekers in September.
The best part of living in Cape Town is that you can escape to a million incredible places right here in our own backyard. Here are a few of my favourite places, and the people that make them so remarkable.
Over the past 60 years, the tourism sector has grown to become a pillar of the global economy, driven by political co-operation, social change and advances in technology.
My journey through the past nine years as CEO of Cape Town Tourism has been an extraordinary one. The tourism industry has boomed in robust times ...
Mariëtte du Toit-Helmbold chats to The Next 48 Hours about personal memories, passion, leadership, youth and trends in tourism.